Earthcove US website  |  Last
updated: September 2026

Earthcove, Inc. (“we”, “us”, “our”) is
committed to protecting your privacy. This Privacy Policy explains what
personal information we collect, how we use it, who we share it with, and your
rights in relation to it.

This policy applies to information collected
through our website at us.earthcoveswim.com and in connection with your
purchases and interactions with us.

If you are a resident of California, please
also see Section 11 for additional rights and disclosures under the California
Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act
(CPRA).

1. Who We Are

Earthcove, Inc. is a Delaware corporation and wholly owned subsidiary of Pure Earth Holdings Ltd (registered in England and Wales, Company No. 17289830).  

Website: us.earthcoveswim.com   

Correspondence address: Earthcove Ltd, Unicorn House, 2nd Floor, Station Close, Potters Bar, Hertfordshire, EN6 1TL, United Kingdom  
Email: hello@earthcoveswim.com

2. Information We Collect

We may collect the following types of personal information:

2.1 Information You Provide to Us
     
Contact information: name, email address, phone number, shipping and billing address
  
Account information: username, password, and account preferences (if you create an account)

Payment information: payment card details, PayPal, Revolut, Klarna, Google Pay, or Apple Pay details (processed
securely by our third-party payment providers — we do not store your full
payment card details)

Order information: products purchased, order history, and delivery preferences

Communications: any messages, reviews, or feedback you send
to us

Marketing preferences: your communication preferences and newsletter subscription choices

2.2 Information Collected Automatically

Device and browser information: IP address, browser type and version, operating system, device type

Usage data: pages visited, time spent on pages, links clicked, referring website, and browsing patterns

Location data: approximate location based on your IP address

Cookies and similar technologies: see Section 8 below

2.3 Information from Third Parties

Payment providers: transaction confirmation and fraud-prevention data from Stripe, PayPal, Revolut, Klarna, Google Pay, and Apple Pay

Analytics providers: aggregated website usage data from Google Analytics

Social media platforms: if you interact with our social media pages, the platform may share certain profile information with us in accordance with their privacy policies

Advertising partners: Meta (Facebook/Instagram) may provide us with aggregated data about how users
interact with our ads

3. How We Use Your Information

We use your personal information for the
following purposes:

Processing orders: to fulfil your purchases, process payments, arrange shipping, and send order confirmations and updates

Customer service: to respond to your inquiries, handle returns and refunds, and resolve complaints

Marketing: to send you newsletters, product updates, and promotional offers (only where you have opted in or where we have a legitimate interest to do so — you can unsubscribe at any time)

Website improvement: to analyse how our website is used so we can improve its functionality, content, and user experience

Personalisation: to tailor product recommendations and content
to your interests

Advertising: to show you relevant ads on social media platforms and measure the effectiveness of our advertising campaigns

Fraud prevention: to detect and prevent fraudulent transactions and protect our customers and business

Legal compliance: to comply with applicable laws, regulations, and legal processes

4. Legal Basis for Processing (for visitors from the
EEA/UK)

If you are visiting from the European Economic Area or United Kingdom, our legal bases for processing your personal
information include:

Contract: processing necessary to fulfil our contract with you (e.g. processing your order)

Consent: where you have given us specific consent (e.g. subscribing to our newsletter)

Legitimate interests: where processing is necessary for our legitimate business interests (e.g. fraud prevention, website
analytics, direct marketing to existing customers) provided these do not
override your rights

Legal obligation: where we are required to process your data by law

5. Who We Share Your Information With

We may share your personal information with the following categories of recipients:

Shipping and fulfilment providers: to deliver your orders

Payment processors: Stripe, PayPal, Revolut, Klarna, Google Pay, and Apple Pay to process your payments
securely

Email marketing provider: Klaviyo, to send marketing emails and newsletters where you have subscribed

Analytics providers: Google Analytics, to help us understand website usage

Advertising platforms: Meta (Facebook/Instagram) for targeted advertising and campaign measurement

Website hosting: our web hosting provider to operate this website

Our parent and group companies: Pure Earth Holdings Ltd (UK) and Earthcove Ltd (UK) for business administration purposes

Professional advisers: accountants, lawyers, and other professional advisers where necessary

Law enforcement or regulators: where required by law or to protect our rights

We do not sell your personal information to third parties.

6. International Data Transfers

As Earthcove, Inc. is a subsidiary of a UK-based company, your personal information may be transferred to and processed in the United Kingdom. Where personal information is transferred outside of the United States, we take appropriate steps to ensure that your data is treated securely and in accordance with applicable data protection laws.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including:

Order and transaction data: retained for 7 years for tax and accounting purposes

Customer accounts: retained for as long as your account is active, plus a reasonable period afterwards

Marketing data: retained until you unsubscribe or request deletion

Website analytics: aggregated data retained for up to 26 months

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience, analyse website traffic, and support our marketing efforts.

Types of cookies we use:

Essential cookies: required for the website to function (e.g. shopping cart, login sessions). These cannot be disabled.

Analytics cookies: help us understand how visitors use our website (e.g. Google Analytics).

Marketing cookies: used to deliver relevant advertisements and track campaign effectiveness (e.g. Meta Pixel).

Preference cookies: remember your preferences such as language and region settings.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

9. Your Rights

Depending on your location, you may have the following rights in relation to your personal information:

Access: request a copy of the personal information we hold about you

Correction: request that we correct any inaccurate or incomplete personal information

Deletion: request that we delete your personal information (subject to certain exceptions)

Opt-out of marketing: unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in any marketing email or contacting us

Opt-out of sale/sharing: see Section 11 if you are a California resident

To exercise any of these rights, please contact us at hello@earthcoveswim.com. We will respond to your request within 30 days (or within 45 days for California requests, as required by law).

10. Children’s Privacy

Our website sells products designed for children but the website itself is not directed at anyone under the age of 18. We do not knowingly collect personal information from anyone under 18. Purchases must be made by a parent or legal guardian. If we become aware that we have collected personal information from a person under 18 without appropriate consent, we will take steps to delete that information promptly. If you believe that someone under 18 has provided us with personal information, please contact us at hello@earthcoveswim.com.

11. Additional Rights for California Residents
(CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

11.1 Categories of Personal Information Collected
In the preceding 12 months, we have collected the following categories of personal information:

• Identifiers: name, email address, postal address, phone number, IP address
• Commercial information: products purchased, order history, payment records
• Internet or electronic network activity: browsing history on our website, interactions with our ads, device information
• Geolocation data: approximate location derived from IP address

11.2 How We Use Personal Information
We use personal information for the business and commercial purposes described in Section 3 above.

11.3 Sale and Sharing of Personal Information
We do not “sell” personal information in the traditional sense. However, our use of certain advertising cookies (such as Meta Pixel) may constitute “sharing” of personal information under the CCPA/CPRA. You may opt out of this sharing — see Section 11.5 below.

11.4 Your California Privacy Rights
As a California resident, you have the right to:

• Know: request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, and the purposes for which it was collected
• Delete: request that we delete personal information we have collected about you, subject to certain exceptions
  
• Correct: request that we correct inaccurate personal information
  Opt out of sharing: direct us to stop sharing your personal information for cross-context behavioural advertising purposes
  
• Non-discrimination: exercise your privacy rights without receiving discriminatory treatment
  
  11.5 How to Submit a California Privacy Request
  To exercise any of these rights, you may:
  
• Email us at hello@earthcoveswim.com with the subject line “California Privacy Request”
  
  We will verify your identity before processing your request. We will respond within 45 days, with the possibility of a 45-day extension if necessary (we will notify you of any extension).
  
  You may designate an authorised agent to submit a request on your behalf. We may require proof of authorisation before processing such a request.
  
  12. Do Not Track Signals
  Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want to be tracked. There is currently no uniform standard for how to respond to DNT signals, and our website does not currently respond to DNT signals. However, you can manage your cookie preferences through your browser settings as described in Section 8.
  
  13. Third-Party Links
  Our website may contain links to other websites operated by third parties. This Privacy Policy applies only to our website. We are not responsible for the privacy practices or content of those sites and encourage you to read their privacy policies before providing any personal information.
  
  14. Changes to This Privacy Policy
  We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The date of the most recent update will always be shown at the top of this page. We encourage you to review this policy periodically. Where required by law, we will notify you of material changes.
  
  15. Contact Us
  If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
  
  Earthcove, Inc.
  c/o Earthcove Ltd
  Unicorn House, 2nd Floor
  Station Close
  Potters Bar
  Hertfordshire, EN6 1TL
  United Kingdom
  Email: hello@earthcoveswim.com